Not many people in the tech industry buy Macs because they are expensive, but I'd venture that (like many other trendy products) there are a good number of people who have bought it for the status/trendiness/cost/whatever. Not that it matters really, but it's an odd claim to make that all Mac purchasers were informed consumers. Most consumers are relatively uninformed, regardless of what they're buying, and loads of people buy things for no other reason than that they saw a commercial on TV and can afford it.
What's odd is making the assumption that all Mac purchasers weren't informed consumers. Your attitude reeks of arrogance and superiority (which seems to be common in the tech community).
>Most consumers are relatively uninformed, regardless of what they're buying, and loads of people buy things for no other reason than that they saw a commercial on TV and can afford it.
I have a few friends that work in creative at ad agencies and they would laugh at this.
I'm not saying that it happens without advertising :) but it happens, right?
Also, I am not trying to be superior or critical - I'm not slamming Mac owners, I own Apple products. There is nothing wrong with not knowing the GHz on your CPU. It doesn't matter for many people, and that isn't an arrogant judgment (or at least I don't mean it to be). I just think it's silly that we sometimes assume all people will evaluate technology the way we (tech people) do. Just because a thing is more/less expensive, more/less powerful, has more/less storage, does not mean that it might not be the perfect solution for someone else.
edit: I should add that I buy things for weird reasons all the time. I know nothing about fashion - I assume that the $80 jeans are nicer looking than then $40 jeans. Or I assume that the BMW 3x is a better car than the Accord. I do of course try to look into these things thoroughly, but sometimes I don't care, and I just want to buy a credible product. I suspect that lots of people do this with lots of things that aren't their primary concern - that's all I'm saying. A well-marketed, slick Chromebook could find an audience if for no other reason that there are a lot of people who think about computers like I think about cars: "I want a good one. This one looks pretty good to me, I haven't heard anything bad, it has a good reputation, it looks well-made, I don't want to spend the cycles endlessly investigating it, it's in my price range, I'll grab it."
