The majority of paying users are monthly, but mostly because of the demographic—freelancers. Most freelancers aren't full-time freelancers, so they don't always freelance (and don't always need a freelancing tool). That makes churn the biggest challenge. I follow up with users who leave and have learned that they either don't have a lot of freelance gigs at the moment and plan to come back, or they took a full-time job.