While I love the fact that a native new media organisation like BuzzFeed is doing genuine investigative journalism, I don't understand why they feel compelled to use stupid animated gifs all over the page. e.g. http://www.buzzfeed.com/johntemplon/how-we-used-data-to-inve...
You can't imagine Bob Woodward of the Washington Post publishing the Watergate investigations with random cartoons interspersed throughout the content.
We're the adults now and we* get to decide what that means. It's not an easy change to affect I know but we* can be authoritative and well researched and right and have gifs of getting hit by tennis balls at the same time. It's one thing if those gifs are trying to use an appeal to emotions to paper over weak logic/arguments/data but in this case they don't really do anything--which also yes does mean they could be removed without loss too.
*we: that is the hypothetical we, I am in no way associated with buzzfeed
You can't imagine Bob Woodward of the Washington Post publishing the Watergate investigations with random cartoons interspersed throughout the content.