Automakers have wizened up that they aren't the software companies they had hoped to be, however, the alternatives on offered in Android Auto and Carplay aren't too appetizing of alternatives to them.
While I do see telematics going the "dumb terminal" route, Google and Apple's approach of becoming a major reason why you buy a car has brought automakers into an uneasy truce with big tech. Cars just become more data pipes to fuel the ad engine while becoming a primary interaction point with drivers, cutting auto guys out of the information loop.
That's partially what's been holding up adoption. You have entire divisions inside big auto being threatened. Their "new feature" pipeline also starts coming from Google and Apple, requesting deeper control and functionality in the car as consumers demand a more seamless experience.
While I do see telematics going the "dumb terminal" route, Google and Apple's approach of becoming a major reason why you buy a car has brought automakers into an uneasy truce with big tech. Cars just become more data pipes to fuel the ad engine while becoming a primary interaction point with drivers, cutting auto guys out of the information loop.
That's partially what's been holding up adoption. You have entire divisions inside big auto being threatened. Their "new feature" pipeline also starts coming from Google and Apple, requesting deeper control and functionality in the car as consumers demand a more seamless experience.