"Julie Supan, senior director of marketing at YouTube, is quick to separate the guys from the other startups. 'We're don't see ourselves as Web 2.0,' she says. 'We're Web 3.0!'"

Tacky.

Had to stop reading. Too hagiographic. Facebook is a myspace clone. STOP. Firefox is mozilla minus some cruft. STOP. Youtube had been done a thousand times before. STOP. It's obvious that they all did something right but let's not pretend that they are all Edisons and Teslas.

Yes, and a thousand people invented different flying machines. So why do we remember the Wright Brothers? Because they made it work.

(Not that YouTube is the pinnacle of 21st century innovation -- but it's important to note that, unlike their predecessors, YouTube was executed quite well.)

seems a little (a lot!) self serving. They have money to buy whatever they want, but yet - seem to be a tad empty.