I was shocked by that too. From what I gleaned from the article, you get a shipping container, some solar panels (and, presumably, batteries), a system on a chip and a drip irrigation system.
It's not even clear you actually get a shipping container, just that everything could fit in one (and how could it not? It's just a bunch of hoses, a pump, and some electronics). The shipping container itself would probably be the most valuable part of the package.
