Yes, as someone who almost exclusively wears Bonobos and is a relatively young professional I'm super worried about this. I've been to Walmart probably not more often than the times. I can only assume and hope that Walmart did this to get access to people like me and not to transform Bonobos to cater to people who wear three wolf shirts.
> “Assortment is driving a lot of these acquisitions,” Wal-Mart Chief Executive Doug McMillon told investors last month before the ModCloth acquisition became public. “There are some suppliers that don’t want to sell on Wal-Mart.”
To me, that sounds like a plan to make Bonobos (or Moosejaw) a Wal-Mart company rather than to apply Wal-Mart's expertise to the acquired company.
Still a smart move as it lets Walmart snag some mid-america market share from Gap/Banana Republic/Old Navy (the last makes most of the money anyway).