Was just going to say this. It's annoying, but of all the ads, it's actually more of the least offensive. Instead of a faked video of what the game "is" you actually get to see the mechanics of it. No idea how true the ad is to the game since it's not my cup of tea but it's smart.

The ads like this usually have fine print explaining that the game/ad is not representative of the actual gameplay experience.

Many ads like this will also let you exit out by pressing the area where the x would appear immediately, even 10 seconds before they actually render the icon.

Actually, these ads are a little smarter (more likely poorly programmed). I've waited and tried to time it out, and no X appeared. A few times, I was presented with the "click here to install" modal window with no other option to exit/close (after waiting for 60 seconds+). If you click on the install button, a browser opens, then the app store open, and when you finally make your way back to the original Sega game I found that it couldn't keep it all in memory and the whole thing reloads from the beginning.

I'm not taking it too seriously, but it's a real quick way to make me never play any of the classics they put out on IOS.