This brings to mind the wider discussion of DIY fabrication (MakerBot et al) and while it has been dismissed by many "experts" there are distinct advantages for companies who can benefit from the added agility it provides(in this case, delivering your product on-time vs. wrangling with external companies, who probably don't consider you important in comparison to "big" companies).
Perhaps having your own "pick-and-place" wouldn't scale up to Wal-Mart levels of demand but having a small end-to-end factory of your own gives you the ability to satisfy early-adopters who are willing to pay a little more to be "first"; and usually drive mass purchasing down-the-road.
Perhaps having your own "pick-and-place" wouldn't scale up to Wal-Mart levels of demand but having a small end-to-end factory of your own gives you the ability to satisfy early-adopters who are willing to pay a little more to be "first"; and usually drive mass purchasing down-the-road.