Many years ago when I worked for a company that decided our existing ecommerce app was too terrible to fix and would be too much effort to rebuild, we talked to a number of vendors, including IBM. The marketing materials and salespeople made a compelling case, but deeper dives into the app itself and the support engineers behind it convinced even the most enthusiastic internal cheerleaders to look elsewhere.
In recent years as news articles heralding the future of Watson for various industries (including healthcare and supply chain), I predicted a similar path. An amazing product in a very narrow environment designed specifically for marketing and selling purposes, and not very adaptable.
FTA: “And everybody’s very happy to claim to work with Watson,” Perlich said. “So I think right now Watson is monetizing primarily on the brand perception.”
This is painfully obvious, as this has been IBM for a very long time.
In recent years as news articles heralding the future of Watson for various industries (including healthcare and supply chain), I predicted a similar path. An amazing product in a very narrow environment designed specifically for marketing and selling purposes, and not very adaptable.
FTA: “And everybody’s very happy to claim to work with Watson,” Perlich said. “So I think right now Watson is monetizing primarily on the brand perception.”
This is painfully obvious, as this has been IBM for a very long time.