NYT isn't forcing these trackers into the user's browsers, ad banners are. You might say that's a distinction without a difference but I disagree, until you work with programmatic ad stuff it's difficult to fathom just how stupid it is, but also how unavoidable it is if you want to make money.
Glibness aside, there is probably more written about NYT's revenue from ads vs subscription than any other major media company.
IIRC they recently made more money from digital subs than they made from ads for the first time ever. But if they removed ads tomorrow it would still destroy the business as it currently operates.
