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I want Spotify to do well, but the reason I'm cautious is the lack of true differentiation. Spotify has a great platform, but I'd worry about the level of control that the labels and artists have over their catalog, and the fact that they make a lot of money as a middleman between consumers and artists... I just feel like I could see another company coming and eating their lunch relatively easily. They're not like Netflix, who has differentiated themselves with exclusive content.

But I REALLY hope they succeed, because I've been a customer since they first announced US support.



Their competitive advantage is discovery and algorithmic playlists. For my part at least, what got me onto spotify was the large library but what keeps me using it is the discover weekly playlist.




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