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I like the idea of digging more into real business requirements, but I'd question one thing.

>You'll never hear Apple announce a product until it's actually ready to ship.

Apple is a consumer tech, flagship-product-focused company. B2B timelines, contracts, and deliverables work somewhat differently. Apple can always "miss" a deadline and just choose not to debut the new product yet (worst case). Many B2B contracts hinge on explicit future product deliverables, because there is a TON more power on the buy side when dealing with business clients as opposed to individual consumers. Do you have experience with these estimation issues in a B2B context, any flavor you can add there?



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