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> What is the whole point of that "elevator pitch" if not getting more attention for and grow it so it's not that niche anymore?

I think the idea is that they want to use their unique design to grow lots more niches, not make any one niche bigger.

If Twitter is like Times Square, Mastodon is like Kansas City's town square. Mastodon's plan seems not to grow Kansas City into a Times Square sized competitor -- their plan seems to be to grow 1,000 more new-but-different Kansas City sized town squares.

At least, that's the impression I'm getting from reading the third and fourth header's paragraphs.



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