Because hardware is hard. Because product/artistic vision isn't the skillset same as marketing/sales. Because angel investors and founders had irreconcilable differences.
(Also because 95% of the functionality of the ~$60BOM hardware we spent 12-18 months getting into manufacture could be replicated with new components with a BOM of around $10 by the time we had the product in our hands...)
(Also because 95% of the functionality of the ~$60BOM hardware we spent 12-18 months getting into manufacture could be replicated with new components with a BOM of around $10 by the time we had the product in our hands...)