Market penetration. We had an always-on collaboration tool for distributed groups. All anybody knows is conference tools, and even the customers that signed up for our product would have a session average time of 1 hour. The product was intended to be always-on, not started and stopped for meetings.
Anyway we figured it took 2 days of requiring the team to keep the product running, before folks 'got it' and began to use the features fluidly. After that they'd take off. But that's way, way too long a trial and almost nobody would stick it out. Our few successes came from enterprise customers that could control what was running on the team's devices.
Anyway we figured it took 2 days of requiring the team to keep the product running, before folks 'got it' and began to use the features fluidly. After that they'd take off. But that's way, way too long a trial and almost nobody would stick it out. Our few successes came from enterprise customers that could control what was running on the team's devices.