Social Media has seen ascendancy because it taps into a primal need of humans for connection and approval. Up to now, that's come with a price as the business needs of companies providing platforms have come first, leading people to think quantity of connections is desirable and to be endlessly pulled in with feeds and other media that aren't "connecting" at all, but stave off feelings in general. Perhaps we're coming closer to a crossroads where meaningful connections and actual communication will override the Facebook/Instagram model of dopamine triggers and passive connections.