There are lots of ways other than Twitter to show those signals you talk about. Your own product blog would be a good place, for example. If I had market research that showed a significant portion of my target audience were active Twitter users and cared to see me active on Twitter, sure, I would meet my audience where they are.
"There are lots of ways other than Twitter to show those signals you talk about."
Yes there are. At no point have I suggested otherwise. What I'm saying is this:
- A dicey Twitter accnt is a red flag.
- The lack of a Twitter account (very often) a __red flag__.
Of course there are exceptions. Always are. Let's not get stuck in the weeds over the obvious :)
If you think you are an exception (read: you're 99% certain) then yes, of course, don't worry about. But if your "logic" is, you don't care about Twitter (and have not considered that I, the buyer, do) then good luck. My confidence in you being able and willing to serve me has dropped, likely significantly.
The original article was about SaaS. If there's a SaaS that (e.g.) never ever goes down (or anything else mentioned) then sure. No Twitter. Anyone else should probably not ignore it. Is it really that big of a deal to be safe rather than sorry?
