Look at the fundamentals [1]. Facebook (the product), Instagram, Whatsapp, and Messenger completely dominate the social web. Oh and in case you thought Snap was a competitor, realize that Snap pays Google $2B a year and Amazon $1B a year for Cloud Services. On Flat growth and relatively terrible network effects. FB doesn't have to pay anyone because it has it's own services.
No other collection of social networks or advertising networks are coming anywhere close to them. Nobody is seriously threatening their business model. The recent Frontline piece was really hard on them, but there's nothing there really tangibly. Here's the reality:
Facebook has the predominance of internet users across all platforms and still growing 11% annually.
Facebook still sells advertising that converts better than any other advertising platform.
Facebook has diversified and built information networks on par with Amazon and Google to prevent (as much as anyone has ever done) any competitor from surprising them.
The only possible thing that could happen is some government trying to shut them down. Honestly though without specific legislation against them and only them, it won't work. You can't kill the advertising model with legislation and you can't kill data collection (Like GDPR is trying to do) without it impacting all players - if anything it hurts small players more.
So no, I don't see them stumbling. In fact I don't see one example of Facebook, Amazon or Google being surprised by any challenging upstart in the last 5 years. They might have been rejected for buyouts, but they weren't surprised.
Look at the fundamentals [1]. Facebook (the product), Instagram, Whatsapp, and Messenger completely dominate the social web. Oh and in case you thought Snap was a competitor, realize that Snap pays Google $2B a year and Amazon $1B a year for Cloud Services. On Flat growth and relatively terrible network effects. FB doesn't have to pay anyone because it has it's own services.
No other collection of social networks or advertising networks are coming anywhere close to them. Nobody is seriously threatening their business model. The recent Frontline piece was really hard on them, but there's nothing there really tangibly. Here's the reality:
Facebook has the predominance of internet users across all platforms and still growing 11% annually.
Facebook still sells advertising that converts better than any other advertising platform.
Facebook has diversified and built information networks on par with Amazon and Google to prevent (as much as anyone has ever done) any competitor from surprising them.
The only possible thing that could happen is some government trying to shut them down. Honestly though without specific legislation against them and only them, it won't work. You can't kill the advertising model with legislation and you can't kill data collection (Like GDPR is trying to do) without it impacting all players - if anything it hurts small players more.
So no, I don't see them stumbling. In fact I don't see one example of Facebook, Amazon or Google being surprised by any challenging upstart in the last 5 years. They might have been rejected for buyouts, but they weren't surprised.
[1] https://investor.fb.com/investor-news/press-release-details/...