I think that's a fair question. First of all, feminists typically decry Cosmo just as quickly as they would these Wired covers. So you can't really argue there is an inconsistency there; the fact of the matter is that not all women are feminists, and not all women are Cosmo readers. The two don't usually overlap.
But I'm not going to suggest there is anything wrong with Cosmo. The purpose of Cosmo is to be a woman's magazine that focuses on various traditional interests of women, including attracting men. Their covers reflect that. My problem with Wired doing it is that it doesn't fit what Wired is about. Wired represents the tech community in a sense, so I feel it reflects on me a bit what they do. Historically, it's been a nearly all-male community, yes; but most of us agree we'd like that to change, and getting rid of things like this is not much of a sacrifice. Wired should be about cool tech stuff, and there's no reason that premise should prefer one gender over the other.
But I'm not going to suggest there is anything wrong with Cosmo. The purpose of Cosmo is to be a woman's magazine that focuses on various traditional interests of women, including attracting men. Their covers reflect that. My problem with Wired doing it is that it doesn't fit what Wired is about. Wired represents the tech community in a sense, so I feel it reflects on me a bit what they do. Historically, it's been a nearly all-male community, yes; but most of us agree we'd like that to change, and getting rid of things like this is not much of a sacrifice. Wired should be about cool tech stuff, and there's no reason that premise should prefer one gender over the other.