Didn't occur to me for a second that it was anything other than kitchen mixers. Not blenders though. I was interested to see where my KitchenAid fell in the grouping.

Spoiler: way up on the indoctrinated into the cult ladder

Found the Kenwood fanboy ;)

Native speaker here and I thought the exact same thing. Was actually a little disappointed it wasn't about the kitchen appliances.

(Brit) Traditionally: 'food mixers' and 'blenders'. Food mixers (aka food processor) have connotations of a multi-purpose device with lots of different attachments, blender is more a discrete function. Since Jamie Oliver, the latter is used to 'blitz' or 'whizz' food.

I also didn't get the article's meaning of 'mixer' until I actually opened it. I was wondering about cement mixers.

Yes, I thought that too hehe, Australian here. My friend uses a Thermomix in our kitchen to do everything - I can hear it now - they're absolutely a cult. :-)

We had a Thermomix, it died (started coming up with errors) and it was out of warranty so obviously I disassembled it. You would not believe how many cockroaches were living (and had died) inside it. Ick.

In Germany, where Thermomix comes from, it's definitely a cultish thing.

I thought this was about those Kitchen-Aids that seem to have a cult following too. Oh well, titles, words, etc.

I thought it was about portable cement mixers. Which we call "mixers" and obviously.. rotate.

Yes, but I also saw the domain and context-switched to electronic music.

Native speaker and I had the same confusion, but was intrigued by the idea that people felt so strongly about their kitchen mixer, and was curious about what other kinds of mixers are available (that aren't rotary). I'm weird ;)

Bamix is really the best kitchen mixer money can buy

For I second I thought it could be about faucets.