> By and large, people don't seem to be willing to pay for content on the web. Hence, advertising became the dominant business model for content on the web.
I don't think the causality is right here. People might not be willing to pay for content on the web because advertising enables competitors to offer content for free. If you removed that option, if people had no choice but to pay, it might just turn out that people would pay.
How would you achieve that? By outrightly outlawing advertising?
There absolutely are paid options on the web. It's just that they don't seem to appeal to a sufficient number of buyers so advertising could become irrelevant.
> How would you achieve that? By outrightly outlawing advertising?
Yes.
> There absolutely are paid options on the web. It's just that they don't seem to appeal to a sufficient number of buyers so advertising could become irrelevant.
They aren't appealing in the presence of ad-subsidized free alternatives. Remove the latter, and they just might become appealing again.
Few things sound less likely to improve the internet than some entity having the power to content-police the web and remove anything it accuses of the thoughtcrime of advertising...
You can block third-party advertising structurally, so that a content-cop isn't required. First-party advertising cannot be blocked, of course, since that's just content.
For example, using browsers that impose a Content Security Policy that prevents anything from being loaded from domains other than the origin.
Sure, but if the only ad restriction was mandatory blocking of third party content, you'd just see ad agencies work out ways they can get the content they want to serve hosted locally (and lots of more interesting third party embedded content cease to exist due to it not having the same commercial rationale for workarounds...). If you start forcing companies not to promote third party products with anything that even looks like an ad, you'll just see a greater proportion of the free-to-access internet turn into paid-for reviews and influencer marketing. Not sure that'd be an improvement, and I'm pretty sure the next logical step of getting the content cops ruling which content looks too commercially-oriented for us proles to look at is even worse.
You can block third party advertising structurally using uBlock without ruining the internet for everyone else.
Advertising isn't a thoughtcrime, it's a cognitive/psychological assault.
I think a combination of consumer protection laws, truth in advertising laws and data protection laws, all turned up to 11 (even GDPR), could achieve most of the desired outcome on the Internet without much problematic "content-policing". But I'm not sure. You won't eliminate advertising from the Internet entirely, but making it illegal would make undesirable advertising more expensive, by creating vast amount of risk for advertisers and simultaneously destroying the adtech industry, thus rendering most of the abusive practices that much less efficient.
(Also, to be clear, I want all advertising gone. Not just on-line, the meatspace one too.)
Slave labour, selling poison or dumping waste into rivers are all superior business models too, but that doesn't mean they should exist in a civilized society.
The train also destoyed the horse drawn wagon train for bulk land transport.
Just because it totally destroys another business model doesn't mean it is wrong. Felony interference with a business model protectionism isn't good for societies. Historically this stagnant "stability" gets them lapped and forced into the modern world if lucky or conquered if not no matter how vigorously they insist that it is the only and right way.
Of course. I'm not saying displacing business models is bad per se. I'm saying that just because one business model can displace a different one, doesn't immediately mean it's good. Plenty of business models are morally bankrupt, and I believe "free but subsidized by advertising" is such, by virtue of advertising itself[0] being morally bankrupt.
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[0] - as seen today; not the imaginary "informing customers about what's on the market" form, but the real "everyone stuck in a shouting contest of trying to better manipulate customers" form.
I don't think the causality is right here. People might not be willing to pay for content on the web because advertising enables competitors to offer content for free. If you removed that option, if people had no choice but to pay, it might just turn out that people would pay.