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It's marketing, this Hegelian ping pong is continuous. At one point in time €XX.99 was new, miney-back guarantees were new, introductory rates...

The most interesting part to me here is:

"a world saturated with behavioral interventions might no longer resemble the one in which those interventions were first studied."

This is where the intentional pseudo-science of consumer behaviour^ kind of of meets the world of (at least aspirationally) sciences, psychology, behavioural economics, etc..

Does the invisible hand Adam Smith described still work the same way once we are all hyper aware of it. Is it still invisible? Do any human behaviour discoveries mean anything outside of their narrow time and place contexts. Can we tell the difference between ones that do or don't?

Can we really learn about human behaviour?

^it's intentional pseudo science because it isn't looking for truth, just useful tactics using some scientific (or pseudo-scientific) methodology.



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