So long as there is a mechanism for categorizing information and ranking the results, people will try to game the mechanism to get the top spot regardless of your own incentives.
Despite their incentives to make money, Google have actually been trying for years to stop people from gaming the system. It's impressive how far they've been able to come, but their efforts are thrwarted at every turn thanks to the big budgets employed to get traffic to commercial websites.
Despite their incentives to make money, Google have actually been trying for years to stop people from gaming the system. It's impressive how far they've been able to come, but their efforts are thrwarted at every turn thanks to the big budgets employed to get traffic to commercial websites.