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They probably do sell them. I believe most industrial robotics systems are built custom, or at least heavily customized. But I have no idea (and I'm sure they closely guard) what percentage of their revenue comes from direct sales and what comes from support contracts. Somewhat related, I recall reading that one of the things that caused financial issues for GE Power was broken incentives around support contracts. To meet quarterly targets the sales team started offering to trade larger up-front prices for reduced costs on support contracts so as to frontload revenue. Too many customers saw the golden opportunity and GE ended up losing a ton of money.


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