Might be a stretch, but it was interesting to see that around the time of the MIT Media Lab/Joi Ito and Bill Gates connections to Epstein came out, Netflix happened to have a new Bill Gates documentary front and center shortly after. Iirc it was called something like The Brain of Bill Gates and the trailer seemed to paint a positive image of him (didn't watch/don't want to). Maybe it's been up for a while, but it was definitely the centerpiece upon landing for a bit
Gates also did a lot of Twitter advertising for himself right as this happened. Reid Hoffman did a big media push the day his involvement came out as well.