Another perspective: browsers will be like the BIOSes of the future, a sort of invisible thing in the background that no one ever thinks about, but just works perfectly all the time.
I take it as self-evident that the form that this takes will be the simplest, most generic one, and by definition will not have any associated "business goals." This era of business models wrapped up with browser design is ephemeral; certainly browsers (in some form) will outlast Google's business model.
It's easy to forget that all of this tech is still in its infancy, and the various players are fighting for market share and to make money. It is something out of a comedic dystopian novel to imagine that the browsers of the future will be tightly coupled with something so petty and vapid as advertisements.
I take it as self-evident that the form that this takes will be the simplest, most generic one, and by definition will not have any associated "business goals." This era of business models wrapped up with browser design is ephemeral; certainly browsers (in some form) will outlast Google's business model.
It's easy to forget that all of this tech is still in its infancy, and the various players are fighting for market share and to make money. It is something out of a comedic dystopian novel to imagine that the browsers of the future will be tightly coupled with something so petty and vapid as advertisements.