Can't compete with who? Car2go was the last such service with cars available in my neighborhood.
I had once been an iGo user, but canceled my membership after realizing that 80% of the time I'd either rather take the bus, rather find something else to do, or rather pay (often less money and certainly less time) for delivery services, whichever is more appropriate for the situation in question.
I guess you could frame it as, "Can't compete with the fact that Americans who don't own cars do so because they either prefer other transportation options, don't have much money, or don't have a driver's license."
I do know people who use short-term rentals. But between subsidized Uber/Lyft and traditional rentals, it's definitely a fairly niche use case. (e.g. run out and do a bunch of errands for a few hours)
I remember when Zipcar was a new economy darling with the CEO a common speaker and panelist at certain types of events. That pretty much ended when Uber got big.
I had once been an iGo user, but canceled my membership after realizing that 80% of the time I'd either rather take the bus, rather find something else to do, or rather pay (often less money and certainly less time) for delivery services, whichever is more appropriate for the situation in question.
I guess you could frame it as, "Can't compete with the fact that Americans who don't own cars do so because they either prefer other transportation options, don't have much money, or don't have a driver's license."