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The customer perspective is more "this is my ROI, and thus budget I can request from higher up: should I therefore inhouse or contract, and if contract, how to allocate?" Predictability and quality from high val contractors matters more once you are in the budget green zone than focusing only on $.

We build GPU graph-based visual and automation tech for investigating event and rich (high dimensional) data, and while our ultimate focus is a self-serve product, do project-based and annual fixed support contracts because we can fairly provide that combo of ROI, predictability, and quality. The situation is a bit diff as this mean we offer an effectively discounted product license / services combo, which aids the derisking in a couple dimensions.



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