Crypto is like Linux on the Desktop i.e. about as popular as it's always going to be.

And the reason is that most people simply don't hate the status quo.

10min long transactions, yay!

Does not seem like a major problem for an online business (e.g. movie ticket sales, Amazon, App Store, etc).

There's also always an option to take the first confirmation (~24sec in Ethereum) as a sufficient proof for small transactions.