If you're keeping your operation fairly small and you haven't brought on any sales staff, I think those "enterprise service" middlemen can be really helpful.
It took no effort on your part to get those additional users. It might be indirect, but for a purely API service, I don't think it makes a great difference.
The risk would be if they implement some layer over your API service and then down the road shift it to another provider. To avoid that, I would actually try to find and partner with any such resellers to make sure they stick with you.
It took no effort on your part to get those additional users. It might be indirect, but for a purely API service, I don't think it makes a great difference.
The risk would be if they implement some layer over your API service and then down the road shift it to another provider. To avoid that, I would actually try to find and partner with any such resellers to make sure they stick with you.