The automated copyright filter isn't going to pass revenue onto the artists YouTube and the rights holding giants want to claim that it will. This is a system that Youtube essentially poured $100M into building to keep the big licensors on its side (and avoid any surprise bills from them) and, with Article 13 in the EU under proposal, ensure any new entrants struggle to meet the technical demands and costs of more misguided regulation. Of course, Youtube would prefer to avoid the burden of this sort of moderation altogether, but it will be convenient when it costs around 9 figures to build anything close to what they have just to avoid the copyright regulation landmines. Pricing power will be further concentrated among the few big platforms and the share going to creators will continue to dwindle.
Well, not really. For instance our Attribution Engine [0], which is much more advanced than YouTube's Content ID is free to all rightsholders and platforms. We make money from taking % from all licensed content, but that also means both platforms and rightsholders generated revenue in the first place.
