You're not their customer, advertisers are, so it's only natural that the ads you see aren't personalized. That's never been the goal.
It is, however, technically a potential benefit that the more exactly advertisers can target you, the more relevant ads you could be seeing, which is a wonderful sales pitch for users who are agnostic anyway, but that's not how advertising works in practice.
3. I've read it so many times and seen it misapplied so many times it is getting annoying.
> so it's only natural that the ads you see aren't personalized. That's never been the goal.
I doubt it was the intent of the advertisers to waste expensive impressions on people who weren't in the target audience at all, so I'm pretty sure they expected some personalization WRT which customers gets what ads.
I also very much doubt that it was Googles intention to annoy me to the point where I trash them in public foras, I just don't think they're capable of fixing it anymore as they are way to busy "being Google", e.g. doing cool stuff while not listening to customers (I was planning to add more here, but this single example seems to summarize it well.)
I recognize I might be a bit more direct than usual here and you aren't responsible for the first 97 times I've seen this meme here but as an answer to my question it is not applicable as far as I can see an also generally that meme is just noise here at HN now.
(Anyone who is actually in todays 10000 lucky WRT the "you're not the customer" meme, feel free to prove me wrong.)
My post may contain a meme but it was directly relevant to the post above.
Mentioning that I'm not Googles customer is significantly less relevant (I think irrelevant) when it is obvious that it should have been in the actual customers best interest to avoid spamming me with expensive and utterly irrelevant ads.
It is, however, technically a potential benefit that the more exactly advertisers can target you, the more relevant ads you could be seeing, which is a wonderful sales pitch for users who are agnostic anyway, but that's not how advertising works in practice.