A lot of companies do this. My buddy found out that he had two EA accounts, so he asked nicely for them to merge them into one and they "did". Well what they actually did was grant the games to the new account and "delete" the old account.

Of course "delete" meant rename it from username@custom.tld to usernameDELETED@custom.tld. He owns the entire domain (and has catchall) so he got the notification of the changed email to the new email address.

Now he has two EA accounts with all the games on both!