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But my email platform doesn’t do that. When you hit “unsub all” you unsub all

That’s the tricky part that most “ew email is spam” folk forget. The definition of “all” can be super nuanced and most people don’t think about it.



From the sidelines, I'd think the answer is that your email platform should have that feature, or you should consider using entirely separate flows/tools for transactional emails and marketing emails. Not a lawyer, but AFAIK transactional emails are not subject to Spam rules & don't even need to have an "Unsubscribe" link. Mixing the two is just causing yourself needless pain.


> From the sidelines, I'd think the answer is that your email platform should have that feature

It does. But the user clicked "No I want to unsubscribe all"


Can you rephrase the choices?

- Unsub from this marketing topic.

- Unsub from all marketing mails. You will continue to receive paid course content; to terminate see [account deletion request page].

On the account deletion page, make it clear that they'll lose out on further paid content, don't come back crying, blah blah.




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