I knew as soon as I heard about Quibi that it would fail. A few reasons:
- Mobile first short content has already been tried multiple times by the big players and failed to find a market fit. The only one who has succeeded is YouTube, and they're free.
- Original content only. You can't start a streaming service with just original content. You need a library of content, which means licensing existing content, or having a library already (HBOMax, CBS All Access, Peacock, etc. all have back catalogs from their parent companies).
- Meg Whitman. I worked for Meg at eBay/PayPal. She was brilliant. But her expertise is growing a successful enterprise, not coming from behind. Look at her two main gigs -- eBay/PayPal, where she came into an already profitable enterprise and made it explode, and HPE, where she came into a failing enterprise and made it worse.
- Mobile first short content has already been tried multiple times by the big players and failed to find a market fit. The only one who has succeeded is YouTube, and they're free.
- Original content only. You can't start a streaming service with just original content. You need a library of content, which means licensing existing content, or having a library already (HBOMax, CBS All Access, Peacock, etc. all have back catalogs from their parent companies).
- Meg Whitman. I worked for Meg at eBay/PayPal. She was brilliant. But her expertise is growing a successful enterprise, not coming from behind. Look at her two main gigs -- eBay/PayPal, where she came into an already profitable enterprise and made it explode, and HPE, where she came into a failing enterprise and made it worse.