1) The name is awful. Nothing about "quibi" tells me that it is a streaming platform. "you tube" "net flix" "vimeo" etc. These are all obviously video platforms, and the name indicates that. There are exceptions to this, obviously, but the name definitely is not helping.
2) There is no way I am going to watch anything longer than 30 seconds on my phone unless I absolutely have to. Mobile data overages are expensive. I'm not going to risk my wifi cutting out, and eating through my monthly data to watch reno 911.
How I would fix this:
1) Change the name. "Mob-ix" is a portmanteau of "mobile and flix". Change the name to mobix.
2) Create a website where I can watch this content.
3) Post some of the content on youtube, twitter, instagram, etc. That's where you supposed users are. Go to them.
4) Make this content available on amazon video, itunes, etc. as well. I'll pay you for reno 911.
It seems like they're trying to make a new genre of video, that's cool, and maybe this will stick, but you need to convince people that this is valuable and that they should not only pay a new service, but invest into a new paradigm. I think that by posting some of this on the existing places where people are watching short-form video is how you do that.
1) The name is awful. Nothing about "quibi" tells me that it is a streaming platform. "you tube" "net flix" "vimeo" etc. These are all obviously video platforms, and the name indicates that. There are exceptions to this, obviously, but the name definitely is not helping.
2) There is no way I am going to watch anything longer than 30 seconds on my phone unless I absolutely have to. Mobile data overages are expensive. I'm not going to risk my wifi cutting out, and eating through my monthly data to watch reno 911.
How I would fix this:
1) Change the name. "Mob-ix" is a portmanteau of "mobile and flix". Change the name to mobix.
2) Create a website where I can watch this content.
3) Post some of the content on youtube, twitter, instagram, etc. That's where you supposed users are. Go to them.
4) Make this content available on amazon video, itunes, etc. as well. I'll pay you for reno 911.
It seems like they're trying to make a new genre of video, that's cool, and maybe this will stick, but you need to convince people that this is valuable and that they should not only pay a new service, but invest into a new paradigm. I think that by posting some of this on the existing places where people are watching short-form video is how you do that.