Yes, this is a point that is usually neglected. People search for recipes online and assume they will all work. The flour is very different across the world. You can easily get Indian flours in the UK, but it's quite hard to find French and impossible to find American (it is considered not fit for human consumption due to the bleaching process).
Bleach is not generally considered OK to eat. The flour is naturally whitened by ageing and there are naturally softer flours so no need to chemically alter them.