I came to the same realization not so long ago. Most of the content being produced is pretty much deja vu. That lead me into questioning what creativity is but that I could not find anything interesting to read about the topic. So if anyone has any pointer please share.

It is exacerbated by the fact that there are so many ranking on the internet. I most often start by the top 10 and then the rest seems boring in comparison.

Platforms don't help either. There are hundreds of thousands of creators on Youtube and Instagram and they somehow manage to all produce the same thing...