I'm not sure what particular hype you are referring to. I think of "wokeness" as ultra-generic.

>I think of "wokeness" as ultra-generic.

It really is. Those who embody it may have "Resist" in their Twitter bio, yet their purported values align with virtually all of the 1%, the corporations, the banks, the media companies, academic institutions, sports teams, celebrities, etc etc.

It would be hard to be any more generic.