I might be overreacting to past projects, but I've almost always found bespoke css gets out of control. Most projects tame it with well defined values for margin, padding, etc, and applying and enforcing those values means you sort of end up creating your own Tailwind. The "atomic" side of Tailwind is nice, but so is the consistency in values it provides.

If I was to take the css module approach today, I might still find myself using Tailwind and @apply inside the modules.