Well it depends. Once in a while Apple makes very good products for its price (like the latest Macbook Air, the iphone 3GS back then, and a few Macbooks in early the 2010's compared to the competition) and yes for the rest it's all about beign a luxury brand, absolutely.
$300 for an iPad is too much, where no other device can come close in functionality or price? Same with $400 for an iPhone SE? You're being obtuse, read into the context of this conversation.
There once was a poor minority boy who had bad parents through no fault of their own. They wanted to become a programmer, they got a $100 Android and started working on an app. Upon finishing they publish their app for a one time 25$ fee.
But that only reached half the market.
So next the boy bought a $1000 mac, a $400 iphone, and a $125/yr app store subscription. Lol