> When clicked, you’re taken to the web version of the social platform.

This seems like something that would drive more traffic to Tik Tok and Instagram. Why the heck would they retaliate?

Traffic is good, yes. But you don't want them to go to Google first to find their content. They want them to engage more on their platform. Otherwise this will give Google an edge as it allows them to know what kind of content people are interested in by tracking what people view on TikTok or IG.

Sure but I don’t think there’s a lot of overlap between someone who’s searching for something specific on TT or IG and someone who’s on those sites to browse.

Google is the best way to find content on Reddit but if it wasn’t there it wouldn’t mean I aimlessly browse more.

Are there about to be scraping wars between the FAANGs?

That's such an interesting question! I wonder if each FAANG has all of the other FAANG's content indexed behind closed doors.

Wouldn’t be surprised if they did. Sounds like a smart idea!

little did we know when we fired the first shots that the scraping wars of 21 would lead to AGI