Exactly, you can't clean up the OF brand because its brand as it is commonly known is 18 to 30yr olds selling nudes. And this seems to be its big customer demographic. There is no significant "other brand" to split off. If it wants to start a Patreon competitor with the same backend fine, but that's a new brand. It's literally a meme among younger people: "oh yeah that OF charge it's a cooking class" or "yoga sessions" or some shit. This is the Colgate Dinner problem: you can't apply a toothpaste brand to frozen food, you can't apply an amateur porn brand to patreon stuff. If i'm a chick trying to sell some non-porn subscription content I cannot use that brand because everyone will think it is porn and write me off as another thot.
See, eg, Uber's nonsensical pursuit of self-driving vehicles. Like they thought their big value was being a taxi app (fairly trivial), and not the actual hard thing which is recruiting and managing a ton of drivers.
