Did you, by chance, mistake ad blocking for AdBlock - the browser extension?
42.7% of users globally use ad blockers while Adblock has 65 million users. Surely, 42.7% of users is > than 65 million.
Also, I don’t understand why you compared page views to users. It’s probably very uncommon for a user to install an ad blocker but also choose to enable or disable it on specific page views.
no, i didn't. nor can i comprehend how you got that idea.
we were talking about how many people see internet adverts. you then linked a statistic implying that 42.7% of people wouldn't be reached because they're using adblockers.
this is false, because most of these people will still be reached, as they're only occasionally using adblockers
I don’t think this is a common way people use adblockers. Do you have any way to back this up?
> nor can I comprehend
In your first comment, you mentioned AdBlock, the extension, in the context of 42.7% users using ad blocking technology. To me, it read like you thought that the backlinko url was saying 42.7% of internet users use AdBlock specifically.
you only have one internet-capable device you use each month?
i got a phone, two tablets, two laptops, a desktop and a TV.
my phone uses Blockada and firefox with ublock origin, they both block some ads, but some still get through.
one of the tablets is an ipad, which only has the buildin adblock. a lot of ads go through that.
the other is a kindle paperwhite, thankfully without any ads.
the laptops and desktop pc are all using chrome/firefox with ublock origin. most ads are blocked, but some go through just as with my phone.
the TV has several devices connected to it:
- xbox series x: unblockable ads
- nintendo switch: unblockable ads
- nvidia shield: unblockable ads.
for a while i tried to use Pihole for DNS-level adblocking, but it didn't really decrease the amount of ads i saw per day, so i eventually gave up on that.
so yes, i do everything i can to remove adverts from my life, and am nonetheless unable to remove them entirely.
as such internet adverts will still influence me and few people invest as much time into blocking them as i do, which makes them generally more effective.
the reason i pointed out AdBlock Plus specifically was because of how many people use it. most of these people still see ads, because that specific adblocker only blocks advertisements from advertisers which haven't paid eyeo (the corp behind that extension) money.
Last I heard, Nvidia Shield may have hardcoded DNS endpoints embedded via raw IP address. Your conventional PiHole setup won't work. You'll have to blackhole the ad DNS traffic entirely by blocking the Nvidia Shield's IP traffic to anywhere outside your network. Honestly, it's pretty sad the lengths we're having to go to for privacy, but... There it is.
42.7% of users globally use ad blockers while Adblock has 65 million users. Surely, 42.7% of users is > than 65 million.
Also, I don’t understand why you compared page views to users. It’s probably very uncommon for a user to install an ad blocker but also choose to enable or disable it on specific page views.