I've been thinking the same until I got this far down in the comments. The article doesn't seem to address the service's name, just bla-bla-bla average grade navel gazing.
I first started using the app in earnest my final year of college, and look back wistfully at how I artfully chronicled my life for the subsequent six years, weaving together pictures of concerts and coffee shops with mirror selfies and delicious meals into an effortless pointillist tableau of my 20s. I still post on the app occasionally, but basically left a little over a month ago in favor of a personal newsletter, where I feel less pressure to be constantly documenting my consciousness.
tangentially, I'm not a fan of headline case; it just creates unnecessary ambiguity. Sites with normal casing (like a typical sentence) for titles I find much easier to read and process.
