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> The principle claim of this essay is that groups never change their viewpoints.

Actually the principal claim is that "a group will never admit they were wrong." I think I agree with both claims.



The general domain is group conflict and change. There's a literature on that. Naval's failed to acknowledge its existence, let alone consult it.

https://scholar.google.com/scholar?hl=en&as_sdt=7,39&qsp=2&q...

Changing a change of mind is a subset of admitting error. Naval's claim is an absolute ("never"), and a single counterexample serves as a sufficient disproof.

I've provided multiple.


Corollary: Naval never admits failure?


It's interesting to contemplate instances in which businesses or industries refuse to do so.

Tobacco, oil, asbestos, lead, pharmaceutical (e.g., Sacklers), coal, gaming, alcohol, dioxins, plastics generally, advertising, adtech, sugar, firearms, trans-fats. That whole slave-trade thing.




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