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As of a few years ago, lidar added at least $7500 to the cost of a car. That's a huge price difference for a consumer.


Currently Tesla is charging $12,000 for access to their self-driving package. Even if we assume that the price would increase to $19,500 if they included a lidar (I'm skeptical), it would be the difference between paying $12,000 for a feature that doesn't work versus $19,500 for a feature that might work. This is a luxury option no matter which way you swing it.


Definitely a luxury option for showing off at this point, as a status symbol, lots of people out there daily drive cars that don't have a bluebook value anywhere near $12k for the entire vehicle.


> lidar added at least $7500 to the cost of a car

That was Adam years ago in the Self-driving world. Now, it costs only few hundred dollars only, starting with $99.

https://velodynelidar.com/products/puck-lite/


Problem isn't how much LIDAR used to cost or costs now. Problem is that customers paid for a product, and they still don't have it, many years later. And what is being showed nowadays is nowhere close to what was advertised.


Cruise is a ride service - they don't sell cars. So the actual question is: How much does it cost to pay an Uber driver over the lifetime of a car?




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