> My point is that he can do that, and he'd lose most of his reach.
But he already had massive reach, that’s why Spotify paid $100 million. If his fans can be relied upon to sign up for Spotify and enter their credit card details you can bet they can be relied upon to click a link on a web page.
I know it’s a weak analogy but look at something like Wordle. It’s not on Steam, or in the App Store. It’s just a web page and it spread like wildfire despite what users are supposedly “trained” to do. We’re not giving people enough credit.
But he already had massive reach, that’s why Spotify paid $100 million. If his fans can be relied upon to sign up for Spotify and enter their credit card details you can bet they can be relied upon to click a link on a web page.
I know it’s a weak analogy but look at something like Wordle. It’s not on Steam, or in the App Store. It’s just a web page and it spread like wildfire despite what users are supposedly “trained” to do. We’re not giving people enough credit.