Yea it sucks. I assure you it's not discarded, it's just marked as Jira ticket #8563, and during some periodic planning it's never the highest priority compared to immediate clients filing ticket #8654, directors filing an epic ranging from #8700-8712, etc.
And it's not always something as easily implemented as the user thinks. Sometimes it goes that smoothly and everyone is happy. Sometimes it clashes with other future features the user isn't aware of yet or simply hit some nasty edge cases in testing. So it's now a low priority bug that is also non-trivial to fix. the worst kind.
All I can say is to try and get other users to file the issue. The more user pain it causes the more it'll get prioritized.
And it's not always something as easily implemented as the user thinks. Sometimes it goes that smoothly and everyone is happy. Sometimes it clashes with other future features the user isn't aware of yet or simply hit some nasty edge cases in testing. So it's now a low priority bug that is also non-trivial to fix. the worst kind.
All I can say is to try and get other users to file the issue. The more user pain it causes the more it'll get prioritized.